Ultimos Posts 1. 12/11/2010 13:05 - Twitter, la nueva arma social para las empresas de Fortune 500 Según un informe presentado por el Center for Marketing Research de la Universidad de Massachusetts, las grandes empresas que forman parten de la lista "Fortune 500" son mucho más sociales gracias al incremento de participación en las conversaciones de Twitter. Tres de cada cinco compañías dispone de una cuenta activa en Twitter, un dato que en 2009 no superaba el 35%. De esas empr... 2. 11/11/2010 10:26 - How hotels are using Facebook Much like Twitter, Facebook should be considered as an extension to your existing customer service and communication functions rather than an outright sales channel. That being said, many hotels are using it as just that. Here is a new whitepaper on how hotel brands are using Facebook. One of the major challenges of engaging in social media is the significant time investment requir... 3. 10/11/2010 11:36 - TripAdvisor unveils 2011 travel trends forecast Americans appear eager to pack their bags in the coming year, as 36 percent plan to spend more on leisure travel in 2011 than this year, while 42 percent expect to spend the same amount. Ninety percent plan to take two or more leisure trips next year - a slight increase on the 89 percent who said they have done so in 2010. TripAdvisor announced the results of its annual travel tren... 4. 10/11/2010 11:24 - El mercado de la publicidad online en China se duplicará en 2013 La economía china, al contrario de lo que pasa en el resto del mundo, está en plena efervescencia y su mercado de consumo es el segundo a nivel mundial, un dato que hace que, desde economistas, jefes de producto y departamentos de marketing, quieran meter la cabeza en este mercado. Según eMarketer el gasto estimado en publicidad online en China será de 3,7 mil millones de dólares d... 5. 16/08/2010 09:34 - Social sites get people talking, but marketers must earn trust According to new social media market research, brands need to place a greater focus on non-advertising marketing activities, engaging on the social media user?s terms. All those conversations, whether in person, via email, on the phone or elsewhere on the web, however, don?t make social site visitors loyal?internet users expressed the least loyalty for such properties, compared wit... |
